We’ve just released Bespoke Footwear Volume 8 and have some good data back re if Nike is holding off Adidas in this arena AND if Amazon is making an impact on purchases at Foot Locker.

Sharing a chart below on consumer sentiment across several popular Nike and Adidas models. We have some interesting cross tab analysis on consumers who are familiar with the styles/models, whether they would purchase them, and how their choices change when pricing is revealed. Contact us to learn more!

 

Shoes capture