Our work on McDonald’s is a great tool to monitor not only underlying dynamics but also the relative strength or weakness of new initiatives (such as the $1, $2, or $3 Menu). Below is the feedback we received from respondents. We also have great feedback on perceptions toward the incorporation of fresh beef, the McCafe line, and technological improvements in restaurants.

Please let us know if you would like to learn more or would like access to our historical data on McDonald’s.