We collect tons of survey data on NFLX, both domestically and internationally (with years of historical data backing it up). Below we provide a window into some of the more recent verbatim feedback we collected from current and former subscribers.
A few quick things to take away:
- The top reasons for cancelling are related to either money/pricing or time.
- Hulu is mentioned fairly frequently as a reason for cancelling.
- No one likes price increases, but the response from Netflix subscribers is relatively negative/upset.
Additionally, our monthly trackers related to engagement and churn have shown some noteworthy inflection points over the past few months.