We collect tons of survey data on NFLX, both domestically and internationally (with years of historical data backing it up). Below we provide a window into some of the more recent verbatim feedback we collected from current and former subscribers.

A few quick things to take away:

  1. The top reasons for cancelling are related to either money/pricing or time.
  2. Hulu is mentioned fairly frequently as a reason for cancelling.
  3. No one likes price increases, but the response from Netflix subscribers is relatively negative/upset.

Additionally, our monthly trackers related to engagement and churn have shown some noteworthy inflection points over the past few months.

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