Bespoke Intel has fresh data in on SNAP. While our data continues to confirm the presence of two long term headwinds to growth (IG stories and older cohorts not using SNAP), we wanted to flag a couple of positive less negative thoughts. For one, negative reaction toward recent app updates has subsided, as shown below. SNAP users who like or strongly like the new app update have increased from 25% to 32% q/q. When we started this survey in February the figure was 19%. At a time when FB users are spending less and less time on the platform, there could be some near-term gains to be had. Despite IG stories and issues with older cohorts, SNAP is an app that has still been growing in our trackers with consumers. We have much more data on this to sink your teeth into in order to get the full story. Let us know if you would like to discuss!

SNAP snip