Sharing below a handful of word clouds from our social media ad execs and business owners surveys. Our 70 page report covers:

  • Tickers: FB, GOOG, TWTR, SNAP, Instagram, AMZN, Yahoo, P, SPOT, YELP, LinkedIn, CRTO, Pinterest.
  • Audience: 200 Ad Execs, 200 Business Owners
  • Screening Criteria: Visibility into social media ad spend
  • Topics Covered:
    • Overall ad spending health
    • Ad spending market share and mind share
    • Spending vs. same time last year, spending vs. same time last quarter
    • Pricing vs. same time last year, pricing vs. same time last quarter
    • Pricing power of each platform (what they would do if prices increase per unit)
    • Spending catalysts (why advertise with each, and why not advertise with each)
    • Sentiment about all of the platforms
    • Concerns about any of the platforms and if campaigns have been paused with any platforms
    • GDRP impacts
    • FB specific initiatives (Facebook Stories, Instagram Stories, Lookalike Audiences, Custom Audiences, Value Optimization)
  • Word cloud excerpts:
    • FB: Respondents who choose to advertise with Facebook: Why?
    • GOOG: Respondents who choose NOT to advertise with Google: Why Not?

 

FB Why Advertise

 

GOOG Why Not