Tickers Covered: $AAPL
Audience: 1,000 Chinese Consumers (Skews Urban)
Frequency: Quarterly
Survey Inception: July 2015

Key Themes Studied:

  • iPhone trends and mix.
  • Share shifts and loyalty.
  • Consumer sentiment and preferences.
  • Traction of new models and intentions to buy.
  • Dual sim.
  • Consumer macro feedback.