Tickers Covered: $SBUX, $DNKN, $MCD
Audience: 1,500 US Consumers Balanced To Census
Frequency: Quarterly
Survey Inception: July 2018

Key Themes Studied:

  • Coffee drinking frequency overall.
  • Share shifts between SBUX, DNKN, MCD, local coffee shops.
  • Consumption trends by beverage type (hot, iced, cold brew, espresso).
  • Mobile app ordering.