Tickers Covered: $AAPL
Audience: 1,000+ US Consumers Balanced To Census
Survey Inception: April 2013
Key Themes Studied:
- Market share.
- Retention rates and loyalty.
- Refresh cycle and purchase methods.
- iPhone unit engagement.
- Price sensitivity.
- Interest in new models.
- Traction and expected traction of services.
- iPads, Apple TV, Apple Watch traction.