Tickers Covered: $AAPL
Audience: 1,000+ US Consumers Balanced To Census
Frequency: Quarterly
Survey Inception: April 2013

Key Themes Studied:

  • Market share.
  • Retention rates and loyalty.
  • Refresh cycle and purchase methods.
  • iPhone unit engagement.
  • Price sensitivity.
  • Interest in new models.
  • Traction and expected traction of services.
  • iPads, Apple TV, Apple Watch traction.