Tickers Covered: $GME, $TTWO, $ATVI, $EA, $NTDOY, $AMZN, $BBY, $SNE, $MSFT
Audience: 1,000 Gamers (Owns PS4, XBOX One, or Switch)
Frequency: Quarterly
Survey Inception: February 2015
Key Themes Studied:
- Engagement and playing frequency
- Digital vs. physical games
- Fortnite, Apex Legends, and Anthem feedback
- In-game purchases and microtransaction sentiment
- Gamestop feedback
- Nintendo Switch traction and attach rates