Tickers Covered: $M, $TJX, $JCP, $KSS, $AMZN
Audience: 1,250+ US Consumers Balanced To Census
Frequency: Quarterly
Survey Inception: February 2016

Key Themes Studied:

  • Popularity of the treasure hunt experience
  • Tracking the Amazon threat
  • Deep dives on Macy’s, JC Penney, TJ Maxx, and Kohl’s
  • Consumer spend
  • Product selection feedback
  • Coupon usage/buying on discount