Tickers Covered: $MFRM, $TPX, Bed-In-A-Box Brands
Audience: 1,250+ US Consumers Balanced To Census
Frequency: Quarterly
Survey Inception: September 2016
Key Themes Studied:
- Online mattress purchase intentions and sentiment
- Mattress age feedback
- Feel vs. price/value vs. quality vs. convenience
- Memory foam and inner spring mindshare
- Expected purchase price