Tickers Covered: $PLNT, $CLUB, Peloton
Audience: 1,250+ US Consumers Balanced To Census
Frequency: Quarterly
Survey Inception: February 2017

Key Themes Studied:

  • Workout preferences (gyms vs. at-home workouts)
  • Gym membership share
  • Peloton awareness, value for price, likelihood of future purchases
  • Peloton demographic breakdown
  • Peloton awareness and interest in the UK