Tickers Covered: $PG
Audience: 1,250+ US Consumers Balanced To Census
Frequency: Quarterly
Survey Inception: August 2018

Key Themes Studied:

  • Small brands vs. big brands
  • Importance of natural and organic
  • Gillette and engagement with shave clubs
  • Olay and engagement with other skin care products
  • Fabric care and eco-friendly alternatives