Tickers Covered: $SIRI, $SPOT, $P, $AAPL
Audience: 1,000+ US Consumers Balanced To Census
Frequency: Quarterly
Survey Inception: September 2016
Key Themes Studied:
- Sentiment towards the connected car
- Streaming music apps engagement in the car
- SIRI use cases and non-subscriber trends
- Shifting audio consumption preferences
- Content mindshare