Tickers Covered: $WMT, $TGT, $AMZN, Dollar Stores
Audience: 1,250+ US Consumers Balanced To Census
Frequency: Quarterly
Survey Inception: February 2016
Key Themes Studied:
- Consumer perception of popularity changes in stores
- Pricing perceptions
- Walmart and Target visit frequency
- Walmart pick-up discount and free shipping over $35 engagement
- Target vs. Amazon
- Purchase category dynamics
- Average spend and online spending