Tickers Covered: $WMT, $TGT, $AMZN, Dollar Stores
Audience: 1,250+ US Consumers Balanced To Census
Frequency: Quarterly
Survey Inception: February 2016

Key Themes Studied:

  • Consumer perception of popularity changes in stores
  • Pricing perceptions
  • Walmart and Target visit frequency
  • Walmart pick-up discount and free shipping over $35 engagement
  • Target vs. Amazon
  • Purchase category dynamics
  • Average spend and online spending