Tickers Covered: $ZG
Audience: 1,250+ US Consumers Balanced To Census
Frequency: Quarterly
Survey Inception: May 2019

Key Themes Studied:

• Awareness of iBuyers
• Likelihood of selling to an iBuyer
• iBuyer platform brand recognition, satisfaction, and trust
• Willingness to absorb discounts to fair market value
• Consumer mindshare