Tickers Covered: $ZG
Audience: 1,250+ US Consumers Balanced To Census
Frequency: Quarterly
Survey Inception: May 2019

Key Themes Studied:

  • Awareness of iBuyers
  • Likelihood of selling to an iBuyer
  • iBuyer platform brand recognition, satisfaction, and trust
  • Willingness to absorb discounts to fair market value
  • Consumer mindshare