Tickers Covered: $ZG
Audience: 1,250+ US Consumers Balanced To Census
Frequency: Quarterly
Survey Inception: May 2019
Key Themes Studied:
- Awareness of iBuyers
- Likelihood of selling to an iBuyer
- iBuyer platform brand recognition, satisfaction, and trust
- Willingness to absorb discounts to fair market value
- Consumer mindshare