Tickers Covered: $EXPE, $BKNG, $TRIP, $GOOG, $YELP, $OWW
Audience: 1,000 US Consumers Balanced To Census
Frequency: Quarterly
Survey Inception: January 2016
Key Themes Studied:
- Recent travel
- Mindshare
- Mobile booking
- Travel and restaurant research
- Google’s presence