Tickers Covered: $SPOT, $P, $AAPL
Audience: 1,000 US Consumers Balanced To Census
Frequency: Monthly
Survey Inception: September 2014

Key Themes Studied:

  • Free vs. Paid account holders
  • Content mix (new music, catalogue music, spoken word, etc)
  • Competitor crossover
  • SPOT self-made playlists vs. playlists made by others