Tickers Covered: $SPOT, $P, $AAPL
Audience: 1,000 US Consumers Balanced To Census
Frequency: Monthly
Survey Inception: September 2014
Key Themes Studied:
- Free vs. Paid account holders
- Content mix (new music, catalogue music, spoken word, etc)
- Competitor crossover
- SPOT self-made playlists vs. playlists made by others