(CHWY, AMZN) Identical Item Pricing Analysis

Similar to the analysis we sent over this week on Wayfair, we found 125 identical items on Chewy and Amazon and compared pricing. 
Open Report:Bespoke: CHWY and AMZN Pricing Analysis*We include side-by-side images of all 125 items. Since the file is large, it may take a moment or two to load in the sharefile link.
ICYMI:Bespoke: W and AMZN Pricing Analysis
Key Takeaways:

  • On identical items, Amazon and Chewy are mostly in-line with one another when it comes to pricing.
  • When there is a difference in pricing, Chewy is more often the cheaper option.
  • For reference, in similar analysis conducted on Wayfair, Amazon is more often cheaper on identical items (though the % of times Wayfair is cheaper has increased in recent months).

Key Charts: Pricing Analysis

Key Charts: Reflagging Survey Data

(W, AMZN) Identical Item Pricing Analysis

Passing along the fourth iteration of our pricing analysis work on identical items found on both Wayfair and Amazon. We try to keep the items consistent each wave, but whenever they are discontinued and no longer findable on a platform we swap it out for a new identical item that we can find. We also re-flag below our survey data from W customers to highlight their perceptions related to cross-shopping AMZN and other issues.
Open Reports:

Some notes and Key Charts:

  • Amazon has consistently been cheaper than Wayfair on a higher percentage of identical items, but the trend we have observed over time is that the % that is cheaper on Wayfair has grown.
  • The percentage that was cheaper on Wayfair surged higher in September relative to June, but has pulled back some q/q (as seen in first chart below).
  • From our survey data – the % of Wayfair users who cross-shop Amazon has been gradually increasing and they have been increasingly likely over time to find identical items.
  • From our survey data – AMZN has been consistently viewed as better for pricing.
  • From our survey data – Wayfair has been consistently viewed as better for ability to visualize and selection of products, though the lead has softened a bit over the past ~10 months.

Identical Item Analysis:

From Survey Data:

(BBBY, W, PIR, WSM, TJX) Home Furnishings Vol 2

Passing along the second volume of our home furnishings work with a specific focus on understanding the importance of coupons / BBBY’s initiative to reduce reliance on coupons and on measuring Covid related tailwinds and headwinds. 
Open Report:Bespoke – Home Furnishings Vol 2
For Reference:
Online Retailers Report, containing charts asking consumers to weight preferences around seeing/touching home furnishings items in stores vs. the convenience of buying online (slides 4-9).
Key Takeaways and Charts: