(W, AMZN) Identical Item Pricing Analysis, August Update

Passing along an update from our ongoing pricing analysis of identical items found on both Amazon and Wayfair. Each quarter we visually match identical items on both Amazon and Wayfair and record the price for each. Whenever an item is removed from either Amazon or Wayfair, we find a new identical item to take its place.

Open Report:Bespoke – AMZN vs. W Identical Item Pricing Analysis

Survey Work Re-Flag:Bespoke – Online Retailers Report

*In this survey, we ask consumers about how often they cross-over in their shopping between Amazon and Wayfair and what their perceptions are toward the former and latter when it comes to price, selection, and visualization.

Key Charts: