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Key Takeaway:  On the whole, while the data shows self-reported declines in going to the movies and preferences shifting toward streaming and watching content at home, it also shows A) that the most frequent movie theater goers (25% of respondents) are actually increasing visits B) that consumers like and seek out enhanced experiences and C) that consumers would be more willing to pay extra for IMAX, high-end food/alcohol, and reclining seats than they would be to pay extra to watch it at home.