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Key Takeaways:
  • Traffic
    • We saw a small uptick in the percentage of respondents who visited Chili’s in the past month compared to August. Roughly the same percentage (~47%) of visitors in the past month report noticing changes to the menu compared to our survey in August.
  • People who have noticed changes
    • Opinion is more positive than negative of the changes, but less favorable compared to feedback in August.
  • People who have actually tried the new items
    • 62.8% of those who tried new items said they liked it and 64.7% of those who tried new items said the new items will make them visit more often going forward. Compared to last month, a higher percentage of those who visited in our September survey tried at least one of the new menu items.