survey data platform for investors

Bespoke Intel is a provider of structured survey data tracking unique KPIs and primary research reports focused on core thesis debates generated by the buyside.

Data driven, by people

Our Story

We gather over 150,000 survey responses each year on over 200 companies (over 1 million responses collected since inception in 2012).

We have buyside roots and our platform is currently used by a range of top investment firms, with over $800b in collective AUM.

Our platform uses machine learning and natural language processing to generate a unique class of KPIs that clients use for both idea generation and signal.

Our approach to surveys is unique – the history in our data sets provides useful context and the custom input from existing clients wraps our coverage around the investment debates that matter most.

The interpretation and application of our unique data by a thoughtful investor can provide real edge.

Why Bespoke Market Intelligence?


Surveys are Our Thing

Surveys are the air that our business breathes. We have expertise in designing and programming surveys, procuring audience, interpreting results, and layering analysis on top of it. Save time and money, and have it done the right way, by working with us to handle your survey data needs from start to finish.


Hedge funds

Our subscription platform’s primary focus is generating creative and profitable investment ideas for hedge fund clients. We do this by tracking many issues over a long period of time and bubbling to the surface all of the instances in which there is a dislocation between market sentiment and reality. Feedback from clients expands our coverage list and organically wraps our investigations around investment debates that matter. In addition to fundamental research applications, our consistent tracking of sentiment across a wide range of tickers adds sentiment markers to alternative data team models.

Private equity

We work with private equity firms to conduct diligence on investments they are considering and to gather critical feedback for existing portfolio companies. We can start from scratch and design a survey to fit specific client needs or could apply one of our proprietary survey designs to help private equity firms inexpensively familiarize themselves with a prospective investment before heading down the path toward making a bid.

people 2


We design surveys for companies to conduct on their own customer lists or through independent market research panels. Clients use these projects to get to know their customer better, to understand where they are spending time, to determine what types of messaging resonates with them, to learn what competitors they use, and to study how they feel about potential products and initiatives, etc. These projects can be very useful for keeping an ongoing conversation going with your customers and to glean insights into how you could acquire new customers.

View Our Entire Coverage Universe

How To Access BMI Research
Ready to Start Investing With Bespoke Market Intelligence?