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Bespoke Survey Insights

US Banking | Top Three Takeaways

1. The top two reasons for why respondents like their current bank is because of its proximity to their home and the reputation that the bank holds.

2. The vast majority (88%) of respondents have not made any changes to their banking relationships in the past 30 days.

3. A plurality of respondents have a generally strong level of confidence in keeping a checking or savings account with a regional bank.

Search & AI | Top Three Takeaways

1. The percentage of consumers who are aware of AI Chatbots continues to increase.

2. When asked about what platform they use for internet search purposes, the vast majority of respondents answered with Google.

3. Google remains the most popular web search platform by a large margin.

Amazon Pricing Analysis | Top Three Takeaways

1. Over recent quarters, Wayfair has progressively been getting “cheaper” on a growing percentage of identical items found on both Amazon and Wayfair. Amazon is still cheaper more often than not.

2. The share of identical items found on Amazon and Chewy that are cheaper on Chewy was basically unchanged q/q.

3. Around 55-60% of the best sellers that we pull for analysis from Temu are also available on Amazon. When we find identical items, Temu is cheaper 95% of the time, and by a large amount (Amazon is usually more than double the price).

Macro Update | Top Three Takeaways

1. Inflation concerns have retreated rapidly and appear to have returned to pre-COVID norms.

2. Very few respondents report their home listed for sale, a sign that the housing market remains constrained.

3. Over the last six months our survey reflects a sudden significant uptick in workers leaving the labor force.

Streaming Video Monthly Update | Top Three Takeaways

1. The share of customers saying they are on the ad-supported plan has been increasing sequentially in our monthly survey.

2. The share of respondents who reported that they are very likely to switch subscription packages has increased q/q.

3. The amount that consumers believe is an appropriate price to pay for streaming services has declined over the past few quarters.

Mobile Payments, Crypto, and Investments | Top Three Takeaways

1. Respondents have been noting that they feel as if mobile payment apps have decreased in popularity over the past few quarters.

2. PayPal usage has increased q/q and remains the most popular of the payment apps that we test.

3. The share of respondents who believe that Bitcoin would be a bad investment increased q/q.

AI Chatbots | Top Three Takeaways

1. The share have consumers who have tried AI chatbots like ChatGPT has increased, but overall satisfaction/sentiment toward those offerings worsened q/q.

2. A decreasing number of respondents would pay a monthly fee for access to ChatGPT or other AI chatbots.

3. The majority of respondents would not switch from the search engine that they currently use, to one that has an AI powered chatbot.

Pet Retail & Pet Health | Top Three Takeaways

1. Chewy NPS came in at ~41, while Freshpet came in at ~19

2. Pet owners shifted their shopping preferences in the direction of online buying during the pandemic quarters of our survey’s history. In the quarters following the pandemic, preferences have shifted a bit back in the direction of in-store.

3. Customer opinions of Freshpet are very positive and a touch stronger relative to Chewy, Petsmart, and Petco.

Online Realtors | Top Three Takeaways

1. The share of consumers browsing real estate websites often has been softening sequentially.

2. The share of respondents who rent their current living space has increased over the past few quarters.

3. Zillow, Redfin, and Realtor.com are all names that are top of mind for consumers when they think of online real estate websites.

BBWI | Top Three Takeaways

1. The majority of consumers prefer to shop at Bath & Body Works in-store as opposed to online.

2. A plurality of consumers who have purchased laundry detergent from Bath & Body Works believe that it is much better than other detergent brands.

3. 68.7% of respondents report being a customer of Bath and Body Works for 5 years or more.

Inflation Expectations | Top Three Takeaways

1. The share of consumers who expect increases in prices continues to be greater than the share who expect price decreases.

2. The general trend is that the older the consumer, the more inflation they expect moving forward.

3. Consumer sentiment remains downbeat with people more likely to expect an economic collapse than they are to expect an economic boom in the next year.