Below are highlights from the 9th volume of our 10,000N deep-dive survey on CVNA (132 page survey report). We will soon be launching wave 10. If you are interested in a spot in our group custom survey, get in touch ([email protected] or 914-630-0512).

Carvana gets much better growth from WOM (Word of Mouth) than alternatives…

Consumers have been favoring used cars over new, recently…

We are still in the early innings of consumers buying cars online, but at least half of consumers (!) think they will buy cars online eventually…

Ignoring the noise of the pandemic, the share who prefer online now (post pandemic) compared to pre-pandemic has grown…

CVNA is positioned well competitively against alternatives in the eyes of consumers…

The value proposition to consumers is clear and well-defined. Consumers can buy intoo what they understand and value. Convenience…

As time has marched on, Carvana customers have been increasingly going to Carvana and avoiding a trip to the dealership altogther…

Customer satisfaction is very high…

Likelihood of retaining customers for a future purchase is high…

1. Debit cards were the most popular way of spending money in our survey.

2. 61.6% of respondents report paying off their credit card balance in full every month.

3.A plurality of respondents report understanding their various point offerings with credit card brands very well or moderately well.

1. SMB owners believe that Google would provide the best ROI for an advertising campaign.

2. The top platform that SMBs choose to advertise on is Facebook.

3. A plurality of SMB owners were unaware of Reddit’s Free-Form Ad format.

1. Video game playing frequency has improved over this quarter.

2. There is appetite for the upcoming Nintendo Switch console release in 2025, with a
mixture of responses among those with interest ranging from folks who might buy it,
some who will probably buy it but not immediately, and some who will definitely buy it
right away.

3. Gamers broadly have a net favorable view of Microsoft making Xbox exclusives available on other platforms.

1. Consumers have a positive rating of the quality of content and discussions on Reddit.

2. A plurality of Reddit users typically find themselves on Reddit after a Google search (ie, makes engagement reliant on placement and emphasis in the Google search algorithm).

3. Consumer NPS is lower than all other social platforms we test.

1. The top two reasons for why respondents like their current bank is because of its proximity to their home and the reputation that the bank holds.

2. The vast majority (88%) of respondents have not made any changes to their banking relationships in the past 30 days.

3. A plurality of respondents have a generally strong level of confidence in keeping a checking or savings account with a regional bank.

1. The percentage of consumers who are aware of AI Chatbots continues to increase.

2. When asked about what platform they use for internet search purposes, the vast majority of respondents answered with Google.

3. Google remains the most popular web search platform by a large margin.

1. Over recent quarters, Wayfair has progressively been getting “cheaper” on a growing percentage of identical items found on both Amazon and Wayfair. Amazon is still cheaper more often than not.

2. The share of identical items found on Amazon and Chewy that are cheaper on Chewy was basically unchanged q/q.

3. Around 55-60% of the best sellers that we pull for analysis from Temu are also available on Amazon. When we find identical items, Temu is cheaper 95% of the time, and by a large amount (Amazon is usually more than double the price).

1. Inflation concerns have retreated rapidly and appear to have returned to pre-COVID norms.

2. Very few respondents report their home listed for sale, a sign that the housing market remains constrained.

3. Over the last six months our survey reflects a sudden significant uptick in workers leaving the labor force.