Survey Insights Blog Post

PINS

Pinterest is more likely to have episodic engagement than other social platforms. In recent years, engagement data from our surveys has been highly correlated with things like buying a new home, home improvement projects, and cooking at home (all Covid beneficiaries). As these activities have regressed in recent months to pre-Covid norms, PINS engagement has regressed along with it. Looking forward, though, PINS is one of the most trusted platforms among social media peers and has an ecommerce oppty with a user base that discovers products that they ultimately buy while on Pinterest. Users have specific purposes for engaging with Pinterest and do not feel that it can be easily replaced by other social platforms. 

 

 

 

 

 

 

Survey insights

Pinterest usage is more episodic / on and off compared to other platforms.

Survey insights

Pinterest users are relatively less likely to be visiting just to browse. They have a specific purpose in mind.

Survey insights

Respondents who recently bought a home increased Pinterest engagement during the pandemic.

 

 

Survey insights

Respondents who did a home improvement project recently increased Pinterest engagement during the pandemic.

Survey insights

Pinterest users over-index to purpose driven use-cases.

Survey insights

Pinterest users feel the platform is unique, and can’t be easily replaced.

Survey insights

Pinterest users are among the most likely to say they discover products to buy while using the app.

More Reading

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