Passing along an update to a survey that we had last run in December of 2020 focused on ABNB and travel. Please let us know if you have any questions about the report. Open Report:Bespoke – ABNB and Travel, Vol 2Key Takeaways and Charts:
- Sentiment toward ABNB is positive/constructive, but relatively weaker when compared to feedback we collected in December 2020.
- There is a mixture of consumers who feel price to value is better with hotels, and some who feel it is better with Airbnb. Feedback related to whether opinions are improved/worsened was relatively even – but we’d note that those who said worse called out fees / lack of transparency.
- Consumers expect their travel frequency to increase gradually in each of the next few years to come. They also expect to share of those trips that go to Airbnb to increase slightly each year.
