Passing along the second volume of our work on India grocery and grocery delivery. Please let us know if you have any questions.
Open Report:Bespoke – India Grocery Vol 2
- Cooking at home and grocery delivery / shopping online for essentials are activities consumers said they are doing more because of Covid.
- Consumers feel they are spending more on groceries than a month/a year ago.
- Grocery delivery is viewed as a popularity gainer and most users say they are increasing how often they order groceries online.
- Among those who expect to order groceries online more often going forward, the top outlet they said they would reduce shopping at is “local markets.”