Passing along the second volume of our work on BBWI. Please let us know if you have any questions about the report. Open Report:Bespoke – BBWI Vol 2Key Takeaways and Charts:

  • Results from the survey are mostly unchanged relative to our prior volume. Feedback paints a picture of a very strong relationship between BBWI and consumers. 
  • Most BBWI customers prefer shopping the retailer in-stores. The percentage who prefers in-stores increased q/q,
  • BBWI customers continue to tell us that they shop the retailer more often in the Fall and Winter compared to Spring and Summer.