Open Report:Bespoke – CMG Vol 17
- Casual dining usage frequency has improved consistently since hitting a series low in April 2018. Current readings represent a q/q and y/y improvement.
- Sentiment toward Chipotle menu items is strong (Lifestyle Bowls, Carne Asada, and Queso). Customers have a good deal of interest in seeing Chipotle add quesadillas to the menu (breakfast burritos, too).
- CMG Traffic trends in our survey have shown improvement and an increased percentage of customers are ordering via online / mobile / third party app.
- At this point cmg food safety issues are behind customers.
- The top reasons for why customers go to Chipotle are taste and food quality, but we would flag that price point has increasingly been a catalyst for visits.
- An increasing percentage of respondents say they are rewards program members (q/q).