Open Report:Bespoke – Contacts and Glasses Vol 2

Key Takeaways:

  • Wearing makeup, shaving, and buying clothing continue to be impacted by Covid. The negative overhang did not ease m/m from April to May.
  • Covid has caused a shift from contacts to glasses, but the shift was less extreme in May compared to April.
  • Respondents are still saying they are purchasing contact lenses less often than normal.
  • The % of contact wearers who use dailies increased m/m and the % of reusable users who intend to switch to dailies increased m/m. Covid is shifting sentiment in the direction of dailies.

Key Charts: