Open Report:Bespoke – Contacts and Glasses Vol 2
Key Takeaways:
- Wearing makeup, shaving, and buying clothing continue to be impacted by Covid. The negative overhang did not ease m/m from April to May.
- Covid has caused a shift from contacts to glasses, but the shift was less extreme in May compared to April.
- Respondents are still saying they are purchasing contact lenses less often than normal.
- The % of contact wearers who use dailies increased m/m and the % of reusable users who intend to switch to dailies increased m/m. Covid is shifting sentiment in the direction of dailies.
Key Charts:
