Comcast warned yesterday that cord cutting will speed up in 2020 and expects video subscriber losses to accelerate throughout the year. This cross-tab deck below will offer some insight into the interplay between cord cutting and streaming video usage. IE – how much more likely consumers are to be streaming video users (NFLX and Competitors) based on whether they have cut the cord or not. We also analyzed the flip side of that coin and looked into how many streaming services consumers have to use before they become more likely to be cord cutters.
Open Slides:Bespoke – Cord Cutting and Streaming Video Cross Tab Analysis