Passing along some Covid related feedback and macro trackers from our surveys in India, Japan, and the UK. Please let us know if you have any questions.

Open Report:Bespoke – Covid and Macro (India, Japan, UK)


Key Takeaways:

  • Common Themes
    • Consumers are concerned with Covid-19, their lives have been impacted
    • It is going to take some time before people feel comfortable returning to activities that are not conducive to social distancing.
    • Cooking at home, video calls, social media, streaming, online shopping for essentials, and grocery delivery have all been activities people have been doing more of because of Covid.
    • Shopping in-stores, using ride-sharing apps, going to the gym, and going to live events are activities that people have been doing less because of covid.
    • Income levels and spending confidence have taken a hit sequentially.
  • A Couple Noteworthy Differences
    • Consumers in the UK are considerably more likely to think they have had Covid-19 already (with or without a positive test).
    • Respondents in Japan will take the longest amount of time, on average, to return to activities that are not conducive to social distancing (respondents in India will be the quickest to return).

Key Charts: