Passing along the 16th volume of our work on mattresses and online mattresses. Some interesting shifts in the data in this one.
Open Report:Bespoke – Online Mattresses Vol 16
Key Takeaways:
- Sentiment toward buying mattresses online surged higher sequentially.
- Mattress purchase recency improved q/q and y/y.
- Online mattress brands like Casper and Purple showed significant improvement sequentially.
- Mattresses like Serta, Sealy, and Tempur Pedic are showing sequential decline in sentiment/mindshare, but still sit atop the market share list.
- Consumer expectations on how much they should spend on mattresses reversed course and are rising higher following a period of decline.
- Memory foam and hybrid continues to win share at the expense of inner spring.
Key Charts:
