Passing along the 5th volume of our work on sporting goods retail. Please let us know if you have any questions about the report. Open Report:Bespoke – Sporting Goods Retail Vol 5Key Takeaways and Charts:

  • DKS customers have always been driven by selection/variety. Over recent quarters, an increasing percentage of customers say they shop DKS because of price. Convenience is declining as a catalyst.
  • While ASO doesn’t have as high awareness or mindshare among consumers broadly, those who do shop it give it the strongest NPS / sentiment.
  • Nike remains the go-to-brand for consumers across a range of categories (sports equipment, clothing, footwear, fan gear/apparel, etc).