With Shein’s growing popularity in the US (WSJ Article), we ran a survey to help identify which competitive platforms have the most cross-over with Shein’s customer base. Please let us know if you have any questions about the slides.
Open Report:Bespoke – Fast Fashion and Shein Competitive Dynamics
Key Takeaways:
- Feedback around Shein is positive/constructive within the Fast Fashion landscape. “Awareness to shop” (ie, the % of those who are familiar with the platform/brand who have shopped the platform/brand) conversion ranks at the top among platforms tested and engagement/sentiment based metrics are at or near the top of the platforms tested.
- Across our analyses, the competitors that stick out as having the most cross-over with Shein are Forever 21, Fashion Nova, and H&M.