Passing along some new analysis studying glasses and contact wearing mix. We also ask for comparison in the beginning of the survey if shaving, makeup wearing, clothes purchasing, etc, have been impacted for benchmark comparisons.
Open Report:Bespoke – Glasses and Contacts
Key Takeaways:
- Activities that have been reduced because of Covid/Stay-at-home
- Contact lenses
- Makeup
- Shaving
- Buying Clothing
- Activities that are flat to up
- Wearing glasses
- Skincare products
- In short, there has been a big shift in behavior during stay-at-home orders to shift share of usage toward glasses.That said, consumers do expect to revert back to increasing contacts and decreasing glasses usage when stay-at-home orders are relaxed and life gets back to normal.
Key Charts:
