Passing along the second volume of our work on consumer search journeys. This wave, we added a battery of questions focused on AI chat within search. Please let us know if you have any questions, or if you have any suggestions on things we should add to future waves of this survey. 

Open Report:Bespoke – AI Chat and Search Journeys, Vol 2

Key Charts and Takeaways:

  • Just shy of 60% of consumers still have not heard of ChatGPT
  • Of those who have tried ChatGPT, NPS and sentiment are very strong/positive.
  • In our search journeys questions, data was fairly consistent wave/wave with Google results softening a touch relative to November 22