Open Report:Bespoke – India Grocery Volume 1
Key Takeaways:
- Grocery Spending In India | Consumers Say They Are Increasing.
- Consumers in India feel they are spending more on groceries now compared to a month ago and a year ago.
- Consumers in India feel they are spending more on groceries now compared to a month ago and a year ago.
- Online Grocery Received Strong Engagement and Sentiment Feedback (Keep in mind, the audience skews urban).
- The Super Market is the most popular outlet for grocery shoppers, but those who shop for groceries often or very often were more likely to favor delivery or online grocery.
- Overall, engagement with online grocery is strong, intentions are to do it more often, and sentiment is very positive.
- The Super Market is the most popular outlet for grocery shoppers, but those who shop for groceries often or very often were more likely to favor delivery or online grocery.
- Big Basket and Amazon Prime Now Are Most Popular, Followed by Grofers.
Key Charts:
