Open Report:Bespoke – India Grocery Volume 1

Key Takeaways:

  • Grocery Spending In India | Consumers Say They Are Increasing.

    • Consumers in India feel they are spending more on groceries now compared to a month ago and a year ago.

  • Online Grocery Received Strong Engagement and Sentiment Feedback (Keep in mind, the audience skews urban).

    •  The Super Market is the most popular outlet for grocery shoppers, but those who shop for groceries often or very often were more likely to favor delivery or online grocery.

    • Overall, engagement with online grocery is strong, intentions are to do it more often, and sentiment is very positive.

  • Big Basket and Amazon Prime Now Are Most Popular, Followed by Grofers. 

Key Charts: