Open Report:Bespoke – Robotic Vacuums Vol 5

Key Takeaways and Key Charts:

  • Consumer opinion and interest in the Roomba has increased sequentially (off of relatively low levels previously).

  • Pet owners remain more likely to own Roomba products and remain more interest in getting one in the future.

  • The majority of consumers still think robotic vacuums are too expensive, but likelihood of buying one in the future and amount they would be willing to pay for one improved sequentially.

  • Roomba owners are younger and are more affluent than the average consumer.