Passing along feedback from new coverage of South Korea fresh food delivery.
Open Report:Bespoke – South Korea Fresh Food Delivery Vol 1
Key Takeaways:
- Market Kurly customer quality varies by the year they started using the service. Ie, those who started in 2018 or earlier shop more regularly and are more loyal than those who started in 2019.
- Market Kurly users were the most likely to complain about running into out of stock items while shopping (vs. ssg.com and coupang rocket fresh.
- Platforms receive relatively even scores when it comes to user assessment of convenience offered and overall experience.
- Users of fresh food delivery platforms report increased reliance in the services because of coronavirus.
- There is not an incredibly high degree of loyalty toward each platform by users.
- Among Market Kurly users who do use other platforms, the top reasons called out are convenience/delivery. Price is called out as well, but it is not the top reason (ie, as a result of competitors irrationally discounting).
Key Charts:
