Open Report:Bespoke – Meal Kits and Grocery

Key Takeaways:

  • Usage of meal kits has increased sequentially.

  • Usage of most meal kit providers in our survey showed improvement (both in our quarterly and monthly surveys).

  • Among those who had used meal kits in the past but stopped, “too expensive” remains the top complaint.

  • Blue Apron is the most popular of the meal kits we test, but Hello Fresh received the strongest sentiment based feedback.

  • An increasing percentage of respondents are using grocery delivery. Amazon Fresh has shown the most significant increase in usage over the past year, but all platforms have trended higher.

  • Instacart performed well in our survey. Amazon Fresh users are more likely to also use Instacart than any other service, making it a top competitor.

Key Charts: