With news breaking yesterday that NFLX is testing a new feature that will raise prices for account sharing (article here), we wanted to highlight some of the data we have collected related to account sharing and how NFLX users would respond if there was a crackdown on account sharing.
Open Report:Bespoke – NFLX Account Sharing Data Analysis
- Netflix users who access someone else’s account from outside their household are:
- More likely to be younger and lower income.
- Watch Netflix often.
- Are less likely to be cable TV subs.
- Show some willingness as a group to pay if account sharing was cracked down upon.