Passing along the third volume of our work on streaming video platforms in India. Please let us know if you have any questions about the report. 

Open Report:Bespoke – Streaming Video India Vol 3

ICYMI: Domestic Streaming Video Reports

Key Takeaways:

  • Netflix awareness and subscribers increased sequentially.
  • Engagement with Netflix among subscribers surged higher q/q.
  • The mobile plan, in particular, has been showing strength. Paid accounts overall are up.
  • Movies, Money Heist, and Sacred Games are the most popular content on Netflix at the moment.
  • 28% of Hotstar subs said they are currently on a plan with access to Disney+. The remainder of Hotstar subscribers are highly likely to add Disney+ in the next three months.
  • Consumer sentiment toward personal finances and spending ability worsened q/q.

Key Charts: