Passing along the third volume of our work on streaming video platforms in India. Please let us know if you have any questions about the report.
Open Report:Bespoke – Streaming Video India Vol 3
ICYMI: Domestic Streaming Video Reports
Key Takeaways:
- Netflix awareness and subscribers increased sequentially.
- Engagement with Netflix among subscribers surged higher q/q.
- The mobile plan, in particular, has been showing strength. Paid accounts overall are up.
- Movies, Money Heist, and Sacred Games are the most popular content on Netflix at the moment.
- 28% of Hotstar subs said they are currently on a plan with access to Disney+. The remainder of Hotstar subscribers are highly likely to add Disney+ in the next three months.
- Consumer sentiment toward personal finances and spending ability worsened q/q.
Key Charts:
