Over the past week we ran a deeper-dive survey on the streaming video space with a much large N than normal (7,500 US consumers balanced to census) to give us a better look at newer competitors like Paramount Plus, Peacock, HBO Max, etc. We probed deeper on Netflix account sharing and gathered feedback on the issue for other platforms as well for comparative analysis. Lastly, we gathered some initial feedback from streaming users on how their relationship might evolve with each respective platform as Covid concerns unwind.
Key Takeaways and Charts: