Passing along updated volumes of our surveys on streaming video in India and the UK. Please let us know if you have any questions on the reports. Open Report:Bespoke – NFLX India Vol 14Open Report:Bespoke – NFLX UK Vol 27ICYMI:NFLX Basic With Ads (US) Feedback, January 2023Key Takeaways and Charts:

  • NFLX India
    • Feedback around consumer uptake of streaming video as a method for watching TV shows and movies improved sequentially.
    • The % of consumers who said they are aware of and users of Netflix improved sequentially.
    • Feedback related to sentiment and engagement remain positive.
    • As far as headwinds go, the main reason respondents aren’t subscribers of Netflix continues to be cost.
    • Similar to our India survey, and our US work, streaming continues to gain popularity as the preferred method for watching TV shows and movies.
    • Among non-subscribers, likelihood of signing up for an ad-supported tier at a lower cost improved for both Netflix and Disney Q/Q.
    • Netflix subscriber satisfaction and engagement remainsed positive/consistent sequentially.