Open Report:Bespoke – Streaming Wars May Update
- Streaming Wars:
- Netflix’s competition is increasingly being viewed as additive.
- The amount of money people feel is appropriate to spend across all streaming video services continues to rise.
- Netflix content remains important to subscribers.
- Sentiment toward Disney+ is strong, but it has sequentially worsened over the past two months (could be a function of the earliest adopters being more enthusiastic with their feedback).
- An increasing percentage of users are on trials (as opposed to currently paying). A declining percentage of those on trials intend to pay to continue using it when the trial is up.
- New Release Movies: At Home vs. The Theater
- An increasing percentage of consumers prefer to watch new release movies at home instead of at the theater (and the amount these folks are willing to pay to watch new release movies at home has increased).
- Anticipating Churn (NFLX)
- There are some interesting dynamics when it comes to those considering cancelling Netflix. The group of subscribers most likely to be considering cancelling are respondents who separately said in a separate question that they are currently concerned that they will lose their job. But on the other hand, those who are unemployed are actually less likely to say they are considering cancelling than those who are employed, and those who say income is up are more likely to say they are considering cancelling than those who say income is the same or lower.