Each quarter we ask all consumers what their favorite thing is to watch on TV is at the moment, and then we ask Netflix subscribers separately to tell us what their favorite thing is to watch on Netflix at the moment. We analyze the fill-ins and make a note of which network each favorite comes from, if it is available on Netflix, if it is a Netflix original, etc. Then, we show summary charts highlighting the number of shows out of the top 50 that are a) available on Netflix and b) Netflix originals and what percentage of favorite Netflix content are originals. 

Open Report:Bespoke – Video Content Map Volume 10

Key Takeaways:

  • For two consecutive quarters, a Netflix original has the top slot when it comes to the favorite show all consumers are watching at the moment. For the second consecutive quarter, two of the top three shows are Netflix originals.

  • There has been a decline in the number of top 50 shows that are available on Netflix compared to prior years in our tracker, but originals have stayed consistent over time.

  • Around half of the top 50 titles Netflix subscribers mention as their “favorite thing to watch on Netflix” is a Netflix original.

  • Tiger King and Ozark don’t quite collectively match the percentage who called out Stranger Things in July of 2019, but they easily outpace other originals in historical quarters and Ozark in April received a higher percentage of call outs compared to the last time Ozark was released.