Open Report:Bespoke – NFLX India
Open Report:Bespoke – NFLX UK
Quick Takeaways:
- India
- Feedback is mostly constructive.
- Subscriber trends showed a slight uptick q/q for Netflix, Hotstar, and Amazon Prime Video.
- Netflix subscriber engagement and sentiment toward the service are strong and improving.
- The mobile only plan continues to get constructive feedback.
- Non-subscribers continue to show interest in checking out Netflix content. Getting 20%, 30%, or 50% discounts with longer subscriptions for really resonated with those who are not currently Netflix subscribers.
- Streaming video continues to gain as a preferred method for consuming both TV and movies.
- UK
- Feedback here is also mostly constructive.
- Engagement and sentiment toward Netflix is positive and improving.