Open Report:Bespoke – NFLX India

Open Report:Bespoke – NFLX UK

Quick Takeaways:

  • India
    • Feedback is mostly constructive.
    • Subscriber trends showed a slight uptick q/q for Netflix, Hotstar, and Amazon Prime Video.
    • Netflix subscriber engagement and sentiment toward the service are strong and improving.
    • The mobile only plan continues to get constructive feedback.
    • Non-subscribers continue to show interest in checking out Netflix content. Getting 20%, 30%, or 50% discounts with longer subscriptions for really resonated with those who are not currently Netflix subscribers.
    • Streaming video continues to gain as a preferred method for consuming both TV and movies.
  • UK
    • Feedback here is also mostly constructive.
    • Engagement and sentiment toward Netflix is positive and improving.