Passing along an update to our work on video gamers in Japan. Please let us know if you have any questions.

Open Report:Bespoke – Japan Video Gamers Vol 2

ICYMI:Bespoke – Domestic Video Gamers Vol 18

Key Takeaways:

  • FINDINGS: Japan
    • The most popular consoles in Japan are the PS4 and Nintendo Switch.
    • Of the next gen cycle, PS5 projects to be the most popular, followed by the Switch lite, and then by Xbox Series X. 
    • 14.1% of Nintendo Switch owners say they also own the Nintendo Switch Lite. 52.1% of Nintendo Switch Lite owners say they also own the Nintendo Switch.
    • The PS5 projects to be considerably more popular in Japan than the Xbox Series X.
    • Nintendo Switch owners are more likely to allocate usage mix to usage “on the go” compared to regular Nintendo Switch users.

    • The PS4 is the most popular console, followed by the Xbox One, and then the Nintendo Switch. The same is true for next gen consoles from each respective manufacturer.

Key Charts: