Passing along an update to our work on video gamers in Japan. Please let us know if you have any questions.
Open Report:Bespoke – Japan Video Gamers Vol 2
- FINDINGS: Japan
- The most popular consoles in Japan are the PS4 and Nintendo Switch.
- Of the next gen cycle, PS5 projects to be the most popular, followed by the Switch lite, and then by Xbox Series X.
- 14.1% of Nintendo Switch owners say they also own the Nintendo Switch Lite. 52.1% of Nintendo Switch Lite owners say they also own the Nintendo Switch.
- The PS5 projects to be considerably more popular in Japan than the Xbox Series X.
- Nintendo Switch owners are more likely to allocate usage mix to usage “on the go” compared to regular Nintendo Switch users.
- FINDINGS: UK
- The PS4 is the most popular console, followed by the Xbox One, and then the Nintendo Switch. The same is true for next gen consoles from each respective manufacturer.