Open Report:Bespoke – Online Retailers Vol 28Key Takeaways and Key Charts:
- Shopping Trends:
- Consumer confidence to spend money improved q/q and y/y. Sentiment toward Mall shopping continues to worsen (despite the fact that it has already worsened a good deal over time). Online shopping sentiment continues to improve.
- Consumer confidence to spend money improved q/q and y/y. Sentiment toward Mall shopping continues to worsen (despite the fact that it has already worsened a good deal over time). Online shopping sentiment continues to improve.
- AMZN Trends
- Feedback is positive and improving. Recent engagement metrics are better than seasonality and users said they spent more on Amazon during holiday this year compared to last year. Prime membership has also shown incremental growth.
- Feedback is positive and improving. Recent engagement metrics are better than seasonality and users said they spent more on Amazon during holiday this year compared to last year. Prime membership has also shown incremental growth.
- W Trends
- Features like “search with photo” and “view in room” received favorable feedback. W is slowly increasing its share of user furniture purchases and is viewed by users as a better shopping experience than other online furniture platforms (and as marginally better than shopping in-stores).
- Features like “search with photo” and “view in room” received favorable feedback. W is slowly increasing its share of user furniture purchases and is viewed by users as a better shopping experience than other online furniture platforms (and as marginally better than shopping in-stores).
- W vs. AMZN Pricing
- Among W users who have also browsed amzn for similar items, consensus seems to be that amzn has a slight edge on pricing but w has a large edge when it comes to visualization and selection. We would also note that people browsing both platforms don’t see a ton of cross-over in identical items.
- Among W users who have also browsed amzn for similar items, consensus seems to be that amzn has a slight edge on pricing but w has a large edge when it comes to visualization and selection. We would also note that people browsing both platforms don’t see a ton of cross-over in identical items.
- ETSY Trends
- Free shipping is having a positive impact, with 14.2% of etsy users who purchased something during the past three months saying they have noticed free shipping and it has made them shop etsy more. Etsy engagement trends are improved sequentially and it continues to get credit from consumers for having unique items.
- Free shipping is having a positive impact, with 14.2% of etsy users who purchased something during the past three months saying they have noticed free shipping and it has made them shop etsy more. Etsy engagement trends are improved sequentially and it continues to get credit from consumers for having unique items.
- Competitive Dynamics
- Amazon, Etsy, and Wayfair have been acquiring more and more customers with each volume of our survey. Ebay has been flat and Groupon has shown declines over the past year. Amazon continues to be viewed as the platform to go to for best prices/deals, while Etsy is viewed as the go-to for unique products they can’t find elsewhere.
- Amazon, Etsy, and Wayfair have been acquiring more and more customers with each volume of our survey. Ebay has been flat and Groupon has shown declines over the past year. Amazon continues to be viewed as the platform to go to for best prices/deals, while Etsy is viewed as the go-to for unique products they can’t find elsewhere.
